SEO + AEO + GEO — all in one audit
Audit your brand's visibility in search and AI
MOZAR scores your SEO, Answer Engine Optimisation, and Generative Engine Optimisation in a single run — then gives you a prioritised AI action plan to fix the gaps.
No credit card required · 2 free audits/month
Three pillars · one score
- Search Engine — SEO
- Technical crawl, on-page signals, Core Web Vitals, backlink profile — all scored in one run.
- Answer Engine — AEO
- Featured snippets, FAQ schema, PAA coverage, voice readiness. Optimise for answer engines.
- Generative Engine — GEO
- We probe ChatGPT, Perplexity, and Google AI Overviews to measure your brand citation frequency.
Three painful truths about search in 2026.
Your customers don't type into Google anymore.
They ask ChatGPT, Perplexity and Gemini. And you have no idea if your brand is even mentioned — let alone how often.
Classic SEO tools see links, not citations.
Ahrefs and Semrush can count backlinks. They can't tell you how 30% of your future traffic — the AI surfaces — talks about you.
AI engines change every week.
Manual audits take 5 days. By the time you ship a fix, the answer engines have already moved on. You'll never catch up by hand.
Everything you need to dominate search
- Full SEO audit — Technical crawl, on-page signals, Core Web Vitals, backlink profile — all scored in one run.
- AEO analysis — Featured snippets, FAQ schema, PAA coverage, voice readiness. Optimise for answer engines.
- GEO visibility — We probe ChatGPT, Perplexity, and Google AI Overviews to measure your brand citation frequency.
- AI-generated insights — Every audit section gets expert commentary from frontier AI, surfacing the highest-impact fixes.
- Competitor benchmarking — Run audits on up to 10 competitors and visualise dimensional score gaps on a radar chart.
- Actionable 90-day plan — The AI Action Plan agent synthesises all issues into a prioritised roadmap with impact estimates.
From URL to action plan in under 5 minutes
One audit run covers the entire search funnel — classic Google rankings, answer engines, and the generative AI surfaces your customers actually use now.
- Drop your URL — Add your site and up to 10 competitors. We handle the rest.
- Triple-axis crawl — SEO, AEO and GEO probes run in parallel against your domain.
- AI action plan — The AI ranks every fix by impact and ships a 90-day roadmap.
What our subscribers say.
“Mozar reads our pages like a copy-editor: cold, exhaustive, and always ready to tell us why. Our AEO score went from 32 to 81 in three issues.”
— Léa Marchetti, Founder · Maison Léa
“We discovered we were cited in only 12% of ChatGPT answers for our category. Mozar handed us the plan to get to 60% in 90 days. We're at 54%.”
— Thomas Royer, Head of Growth · NorAI
“Benchmarking every agency client on SEO + AEO + GEO in an hour instead of a week. Now we're the ones being audited — by quality.”
— Anne Vidal, Partner · Studio Méandre
Simple pricing
Start free. Upgrade when you need more.
| Pricing | Price / month | Included |
|---|---|---|
| Free | Free | 1 project, 2 audits / month, Basic SEO scoring |
| Starter | €69 | 3 projects, 20 audits / month, 3 competitors tracked, 2 users, AI insights, PDF export, Basic GEO signals |
| Pro | €119 | 10 projects, 100 audits / month, 5 competitors / project, 5 users, Daily audits, GA4 + GSC integration, GEO probing, AI share of voice, Email/Slack alerts |
| Agency | €329 | Unlimited projects & audits, 10 competitors / project, White-label PDF export, Multi-client dashboard, Role management, API access, Unlimited users, SLA + dedicated onboarding |
FAQ
What does an audit actually score?
Every audit covers three axes — SEO (technical + on-page + backlinks), AEO (snippets, FAQ schema, voice readiness) and GEO (your citation frequency in ChatGPT, Perplexity, Gemini and Claude). One overall score, three pillar scores, and a prioritised AI action plan.
Do I need a credit card to start?
No. Free includes 2 audits per month forever — no card on file. Add one only when you upgrade.
How fast is an audit?
Most audits complete in 60–90 seconds. You can keep the tab open and watch the pillar scores fill in live.
Which AI engines do you probe?
ChatGPT, Perplexity, Google Gemini and Anthropic Claude. We measure how often your brand is cited for the prompts that matter, and track the trend over time.
Can I cancel anytime?
Yes. Cancel from your billing page in two clicks. Annual plans are pro-rated.
Do you offer white-label or API access?
Yes, on the Agency plan: white-labelled PDF exports, multi-client dashboards, role management, API + webhooks, and SAML SSO.
Ready to see where you rank?
Run your first free audit in under 5 minutes. No credit card needed.
About MOZAR
MOZAR is an SEO, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) audit platform built by HQ LOGIC in Tours, France. In a single run it scores how a brand appears across classic Google search, answer engines (featured snippets, FAQ) and the generative AI surfaces — ChatGPT, Perplexity, Google AI Overviews and Claude — that increasingly drive discovery. Each audit returns one overall score, three pillar scores and a prioritised 90-day action plan, so teams fix the highest-impact gaps first instead of drowning in undifferentiated findings.
Industry research on AI & search
- Pew Research Center — Internet & Technology
- Harvard Business Review — AI & Machine Learning
- McKinsey — Artificial Intelligence
MOZAR scores your SEO, Answer Engine Optimisation, and Generative Engine Optimisation